Sanetti’s Community Ride Brings Cyclists Together for a Day.

- Published in Autumn 2024
- 2 min read

At Sanetti, we believe cycling is about more than just performance—it’s about the shared experiences that bring riders together. Our latest Sanetti Community Ride exemplified that spirit, as cyclists from all levels and backgrounds came together to enjoy a day filled with camaraderie, adventure, and, of course, plenty of miles on the bike. These community events are central to the Sanetti philosophy, as we continue to build connections and strengthen the cycling community across the globe.
A Day of Connection and Shared Passion
The Sanetti Community Ride, held in the rolling countryside outside the city, attracted over 100 cyclists who came together not just to ride, but to connect. Riders of all levels— from beginners to seasoned pros—gathered early in the morning, excited for the chance to share the road with like-minded individuals and Sanetti’s team members.
The event kicked off with a welcoming session where cyclists could meet each other, check out the latest Sanetti gear, and connect with local cycling groups. Annie Solheim, one of Sanetti’s pro riders, joined the meetup to share tips and stories from her time on the road, giving riders an inspiring glimpse into the world of professional cycling. For many, it was a rare chance to chat with elite riders and pick up some valuable advice on how to improve their own performance.
A Ride for Everyone
One of the highlights of the Sanetti Community Ride is its inclusivity. Whether you’re a competitive rider or someone just getting into cycling, these meetups are designed to cater to every rider’s abilities. The event featured multiple route options, with a 50 km beginner-friendly course and a 100 km advanced route for more experienced riders looking for a challenge.
The ride itself was about more than speed or distance—it was about enjoying the shared experience. Riders formed small groups, chatting along the way, offering support, and taking in the beautiful scenery. Along both routes, Sanetti staff members rode alongside participants, offering guidance, encouragement, and some mid-ride laughs.
The inclusivity of the event allowed for riders to engage at their own pace, making sure everyone felt welcome. For new cyclists, it was an opportunity to experience a group ride in a supportive and relaxed atmosphere, while seasoned riders took advantage of the chance to network and build connections with other local cyclists.
Sanetti’s Ongoing Commitment to Community
Sanetti's commitment to community extends beyond just product innovation—we are dedicated to supporting local cycling cultures and providing opportunities for riders to come together. The Community Ride is a perfect example of how we bring our brand closer to the people who share our passion for cycling. It’s about creating an environment where everyone feels included and encouraged, no matter their skill level or experience.
As part of the day, Sanetti also set up a technical support station for riders to have their bikes checked before the ride. Our mechanics were on hand to offer free tune-ups, share maintenance tips, and answer any technical questions. This gave many cyclists the peace of mind they needed to fully enjoy the ride, knowing their bikes were in top shape.
Connecting Pros with the Community
Sanetti pro riders, like Annie Solheim, see events like this as a unique opportunity to connect with the very community that supports them throughout the season. Solheim shared her personal journey, insights from racing, and even joined in on the longer ride, giving participants the chance to ride alongside a professional. These interactions highlight how cycling brings people together from all levels, creating a strong and supportive community.
At the post-ride gathering, Solheim and other team members joined participants for a Q&A session, where they answered questions about training, nutrition, and what it takes to compete at the highest levels. It was a chance for everyday cyclists to get a behind-the-scenes look into the world of professional racing while feeling connected to the broader Sanetti family.
Looking Ahead to Future Events
Sanetti’s commitment to community doesn’t end with just one ride. In fact, this event is part of a series of regular meetups planned across various cities and regions, allowing cyclists everywhere to experience the Sanetti community firsthand. Upcoming events include rides in California, the French Alps, and Australia, offering cyclists around the world the chance to participate in these inclusive and exciting gatherings.
For Sanetti, these events are not just about organizing a great ride—they’re about building lasting relationships with cyclists, fostering a sense of belonging, and creating opportunities for personal growth. We’re excited to continue supporting riders in their journey, from the casual cyclist to the dedicated competitor.
The Sanetti Community Ride brought cyclists together for a day of shared passion, connection, and adventure. As we continue to build our community through events like these, we look forward to welcoming even more riders into the Sanetti family. Whether you’re a seasoned cyclist or just starting your journey, there’s a place for you in our growing community.

